How To Design a Brand Identity
To learn more about how to make your business stand out, take a look at our FREE EBOOK to help grow your business further.
Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts
Sunday, May 17, 2020
Logo Design Visually Defines Brand Identity
What
is a logo, really?
If this sounds confusing, it's not. Developing a
long-term, recognizable brand image involves the use of several design elements: font, colour, the spacing between
letters, the relation between all the elements and positive and negative space.
A logo does not need to have a graphic
element, known at a logo mark, to be successful.
Developing a brand image that concisely and accurately
represents a company well over time takes careful
consideration and skill.
L.L. Bean, for instance, has no logo mark but is a very
recognizable logo. Their design simply uses a distinctive font in their special
shade of green. The letters are close together and proportioned in a way that
is unique to their brand identity.
If you look closely at other major brands, they rely
heavily on their choice and use of fonts and colour to capture the essence of
their company and to create a unique
and recognizable brand image. You could say the font captures the
essence of the company while a graphic element complements or completes the
message.
What
is a logo mark?
A logo mark is a graphic
element used in a logo. Brands that have developed strong recognition
in their marketplace can, in time, use only their branded graphic in
advertising and their customers will recognize the brand immediately.
A case in point would be Nike and their now famous
"swoosh." The "swoosh" is an updated
"checkmark" turned into a graphic element and used in the Nike brand
image. The "swoosh" is so associated with the Nike brand that customers instantly recognize the
graphic as the Nike brand: It's become interchangeable with a company name.
So while a logo doesn't need a graphic element, a logo
mark needs the logo type to be complete. To check out this theory, look at the
logo for Panera Bread. Cover up the graphics with your finger, then move your
finger over the words (logo type). Which is more recognizable as the Panera brand? The font or the graphic?
By the way, do
you remember the logo mark Nike used before the "swoosh?"
Neither do I. Nike has done such a great job of promoting their current brand
image that most of us remember only the "swoosh!"
To learn more about how to make your business stand
out, take a look at our FREE EBOOK to help grow your business further.
Article Source: EzineArticles
Thursday, May 14, 2020
The Importance of Branding in a Noisy Social World
Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. To learn more about how to make your business stand out, take a look at our FREE EBOOK to help grow your business further.
How To Make Your Brand Memorable To Your Audience
However, there are many things that you can do to give your business the best chance
and to ensure that your brand remains as memorable as possible to your target
audience.
Create
A Good Logo: When people think about certain brands and
companies, the first thing that comes to mind is the logo. This is usually
because some logos are very memorable,
either as a result of being controversial or a result of being amazingly
effective. Work with a good
designer who can help you to create
a great logo, and be prepared to invest that extra cash. Your logo
should include something unique
about your business, as well as the business name so that people can remember
it easier.
Consider
Your Colours: You need a good colour palette if you want
to appeal to the right audience. You might want to concentrate on black and white images, keeping
whatever you have as minimal as possible. However, the use of colour can often
make your brand and logo stand out
more, so think carefully about this. The colours should reflect your business and what
you're trying to sell, advertise or campaign for. Do bear in mind that once
you've decided on your colours and produced the logos and colour scheme that
the public has seen, it can become very
difficult to change further down the line, especially when your
business is new and people are just getting used to your branding.
Create
a Brand Name That Makes Sense: You shouldn't use a brand
name that people find difficult to say, and you shouldn't choose words that are
difficult to spell either. Remember that you want people to be able to find your website and business
details in the search engines. If they can't remember how something is spelt or
they can't convey the website properly to their friends, you'll struggle to
build up your audience as quickly as you might otherwise be able to.
Branding
is important for small businesses as well as large
companies. If you have a limited budget, smart branding is perhaps the most
inexpensive business tool you can create. To learn more about how to make your
business stand out, take a look at our FREE EBOOK to help grow your business
further.
Article Source: EzineArticles
Wednesday, May 13, 2020
7 steps to creating a brand identity
If you think your business is worth shouting about now's the time to start shouting! We'd love to help you make the best of your brand - take a look at our FREE EBOOK to help grow your business further.
Make Your BRAND Stand Out From the Crowd
Today the internet represents the main source of information for most consumers and as such, a website is a business's principle method of spreading the word and creating its unique character - its BRAND. Clearly, an inadequately designed website, with a poor colour scheme and faulty navigation, sends out all sorts of messages about your business that you really do not want to send. Moreover, in a world of thousands, indeed millions of websites all selling your product (or something equivalent to it), it is easy to get lost in the maelstrom that is the World Wide Web. Good design is the only way to get your business to stand out from the crowd.
Because your Brand is formed by the interaction of your
products and your business's image with your customers; it is vital that your face to face rapport is positive
and the professional impression gained from those everyday business
interactions, generate respect and affection for your Company and its produce.
But you also need to transmit that image instantly. You don't need to read the
words Apple Computers Inc. or Toyota Cars – you can just see their logo and instantly
know who they are and what they stand for in terms of their image for design and quality.
So
another vital part of creating your brand identity is a well designed,
immediately recognisable and memorable logo and colour scheme. The whole brand
personality must permeate everything that the business shows to the world, be
it business cards, letterheads, email stationery, packaging even down to
distribution vans and postal wrappers.
An interesting but unfortunate fact is that it can take
a customer or potential customer, up to 12 exposures to your brand before the
impression if fixed. So it is important to ensure that your brand stands out
from the crowd and is continually repeated in every way possible, hence the website
through business cards to postal wrappers mentioned above. But beyond all of this, if your brand is to succeed,
the customer must be satisfied that beneath the creative logo, the attractive
colour scheme and the snappy straplines, the business is based on quality
products, service excellence and the
confidence that if any grievances do arise, they will be dealt with
fairly and professionally.
If you think your business is worth shouting about
now's the time to start shouting! We'd love to help you make the best of your
brand - take a look at our FREE EBOOK to help grow your business further.
Subscribe to:
Posts (Atom)
